I got a whiff of the masculine version, and was intrigued, although I have been burned by Burberry in the past; they nearly always seem to almost get there with their fragrances, but then take a wrong turn and end up with something unpalatable or banal. This one seems to explore the idea of ginger in intriguing ways. It reminds me--appropriately--of a bottle of liqueur that Jane and her husband Zach prefer, the niche-y, gingery Canton, produced by the same folks who brought us my favorite, St. Germain: http://www.nytimes.com/2008/06/29/fashion/29bazaar.html . They both spent three years in Japan and they are drawn to all things Japanese or southeast asian/fusion.
So this seems to blend the Brit with the Emipre, if you know what I mean, in a cool sort of way. I have yet to wear this and see how it really works on skin--then I might change my mind and be disappointed by Burberry's fragrance line as usual. But for now, I hold out the hope that this 'spport' fragrance will prove more gourmand than Adidas,a welcome break form the typical 'sport' atrocities.