Dolce & Gabbana The One

Ok, the one for whom? This is nice, a well-blended fragrance. The peachy top notes are round and warm-smelling, and the musk blends in nicely. It is not cloyingly fruity or floral, which is certainly a virtue, and it is hard to figure out what scents are at play here, which I think is actually pretty cool. The ultimate result is a creamy, peachy, super-feminine effect, with not great sillage. I don't get the bergamot or the other citrus topnotes at all here. I appreciate that D & G is not catering to the masses too much here. It is not that overly sugary, fruity, lollipop profile which has plagued the industry for years.

That said, this perfume is not 'the one' in much the same way as Scarlett Johansson, the poster girl for this fragrance, is not 'the one' in any sense of the word. It is an unexciting, unadventurous scent which relies on a media juggernaut and mass-market unimaginativeness to launch it into some faux 'legendary' category. Just as Scarlett is an extremely pale imitation of real, womanly movie stars, whose image she is emulating in this campaign. The One can wait for someone else with lower standards to make the commitment. I'll leave him on the shelf.